Public Relations And Publicity Associate Degree Program

Academic Unit Presenting the ProgramPublic Relations And Publicity
Program Director
Program TypeAssociate Degree Program
Level of Degree Earned
Degree Earned
Education TypeTam Zamanlı
Registration Acceptance ConditionsThose who have successfully completed their secondary education are eligible.
Recognition of Prior LearningThe process of recognition of prior education by Turkish higher education institutions is still in its incipient stage. Likewise, the recognition of prior education has neither been started nor implemented by all departments at Namik Kemal University. However, a proficiency exam is held at the beginning of each academic year regarding the compulsory Foreign Language Course which is to be offered in the curriculum of all departments. The students who have embarked on a self-learning period or acquired necessary skills in the course are eligible to enter this exam. Those who have successfully passed the exam are eligible not to take the course.
Degree Requirements and Rules The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of DD/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 120. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.
Program Profile
Occupational Profiles of Graduates
Access To Upper Degree
Exams, Assessment and Grading

Students will take a minimum of one midterm examination. In addition to midterms, they will be assigned projects and homeworks whose deadlines will be specified at the beginning of the semester. At the end of each semester, the students are required to take a final examination. The course content, the requirements (midterm, project, assignment and final examination) and their contribution to the final grade is specified on the website. Student regulations and the final examination dates are determined by the university and final examinations take place as announced. The students are graded according to their midterm, project, assignment and final examination results.

The passing grade at Namık Kemal University is 60 out of 100. However, the grade of the final examination or the retake should be a minimum of 50. Exams are evaluated on a scale of 100. The final grade of a course is the sum total of %30 of the midterm grade and %70 of the final or the retake examination grades. However, the calculation of the final grade of a course can be determined and announced at the beginning of the semester by the Faculty/College Council as the sum total of ranging between %30 – %50 of the midterm examination and %50 – %70 of the final examination as long as the addition equals to a scale of 100. As a result of the calculation, if the value after the decimal is less than five, the grade is finalized by lowering it to the decimal value; if more than five, upgrading it to the next decimal value.

The regulations can be found on http://oidb.nku.edu.tr/yonetmenlik/2011eos.pdf.

Final and retake grades are submitted to the Student Affairs along with the evaluation criteria. The grades are announced on the student information system.

 

 Grades

The grading system to evaluate the student performance is signified by the values in the chart below. For each course students are graded by letters. Letter grades, coefficients and ratios are as follows:

 

Grade

Letter Grade

Coefficient

Status

90-100

AA

4.00

Pass

80-89

BA

3.50

Pass

70-79

BB

3.00

Pass

65-69

CB

2.50

Pass

60-64

CC

2.25

Pass

50-59

DD

2.00

Fail

30-49

FD

1.00

Fail

0-29

FF

0.00

Fail

 

Students are required to retake the courses from which they received DD, FD or FF during the first oncoming semester in which these courses are offered.

Successful Students

Students who complete their associate or undergraduate degree with a grade point average of 3.00 – 3.49 graduate as honor students; 3.50 and above as high honor students. 

Graduation RequirementsThe students earn their academic degree on condition of successfully completing the required courses and compulsory internship education as contained in the Department curriculum. Following the registration at the University, the students embark on their first year of study. However, the students may also volunteer to enrol in a one-year Foreign Language Preparatory Course preceding their first year of study at the Department.
Teaching Methods

Teaching methods are determined so as to improve skills, such as teaching-learning strategies, self-discipline, life-long learning, observation, sharing knowledge, presentation, critical thinking, teamwork, effective use of informatics.

Moreover, the choice of teaching methods pays heed to supporting students with different skills. The teaching methods used in the program are listed below*: 

TEACHING METHODS*

LEARNING ACTIVITIES

MEANS

Course

Listening and interpretation

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Discussion Course

Listening and interpretation, observation/situation handling, critical thinking, question development

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Special Support / Structural Examples

Special skills planned beforehand

 

Playing a Role / Drama

Special skills planned beforehand

Standard classroom technologies, special equipment

Problem Solving

Special skills planned beforehand

 

Case Study

Special skills planned beforehand

 

Brainstorming

Listening and interpretation, observation/situation handling, critical thinking, question development, team work

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Small Group Discussion

Listening and interpretation, observation/situation handling, critical thinking, question development

Standard classroom technologies, multimedia devices, projector, computer, overhead projector

Presentation

Listening and interpretation, observation/situation handling

Real or virtual environment suitable for observation

Simulation

Listening and interpretation, observation/situation handling, informatics skills

Real or virtual environment suitable for observation

Seminar

Research – lifelong learning, writing, reading, informatics, listening and interpretation, management skills

Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment

Group Study

Research – lifelong learning, writing, reading, informatics, critical thinking, question development, management skills, team work

 

Field / Land Study

Observation / situation handling, research – lifelong learning, writing, reading

 

Laboratory

Observation/situation handling, informatics, management skills, team work

Special equipment

Homework

Research – lifelong learning, writing, reading, Informatics

Internet database, library database, e-mail

Oral Exam

 

 

Survey and Questionnaire Study

Research – lifelong learning, writing, reading

 

Panel

Listening and interpretation, observation/situation handling

Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment

Guest Speaker

Listening and interpretation, observation/situation handling

Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment

Student Club Activity / Projects

Observation/situation handling, critical thinking, question development, team work, research – lifelong learning, writing, reading, management skills, special skills planned beforehand

 

*One or more of the listed methods can be used depending on the specificity of the course. 

Program Outcomes

1-The recognition of Atatürk’s Principle and History of Revolution
2-Capable of using information technology effectively
3-To be able to possess the rules of state and social protocol and carry out the protocol tasks of the institution and administrator they represent completely and perfectly. To have a strong personality and the leadership qualities
4-To have the ability to work in a group and self-confidence to get responsibility and to gain and maintain authority
5-The recognition of common moral and universal PR ethics. To be able to direct the administrators to responsibility, fulfil campaigns which support this point of view, work together with non-governmental organizations
6-To understand behavioral science and organizational behaviour which are the foundations of Public Relations, furthermore to develop the skills of interpersonal and mass communication
7-To have essential knowledge on management sciences in order to be able to be good at Public Relations sector and be able to use this knowledge on vocational problems faced
8-To be affectionate, cheerful ,tolerant, patient and calm; to be able to provide confidence and interest on target group
9-To have the basic knowledge on business management and organization
10-To have adequate knowledge of foreign language to keep up with vocational developments and foreign literature
11-To be able to be courageous and successful at introducing his institution to large masses written or orally by being loyal to Turkish Language grammatical rules when using them in written or oral communication
12-To recognize the importance and necessity of life-long learning

Curriculum

Public Relations And Publicity


1st Class

2023-2024 Fall Semester
Course Code Course Name Browse T A ECTS
İLŞ002 Communication 2 0 3
BLG101 Computers I 1 1 2
YDİ101 Foreign Language I (English) 2 0 2
GNE001 General Economics 3 0 3
GNİ001 General Management 3 0 3
ATİ101 Principles of Atatürk and History of Turkish Revolution I 2 0 2
PZİ001 Principles of Marketing 2 0 3
HİT104 Research Techniques in Social Sciences 2 1 4
TDİ101 Turkish Language I 2 0 2
HİT101  Introduction to Public Relations  4 0 4
Elective HALKLA İLİŞKİLER 1. SINIF GÜZ DÖNEMİ() 2
GSS104 Fine Arts 0 2 2
TYT001 Theatre 0 2 2
Total ECTS: 30

2023-2024 Spring Term
Course Code Course Name Browse T A ECTS
DAB003 Behavioral Sciences 3 0 3
BLG102 Computers II 1 1 2
HİT201 Consumers Behavior 2 0 3
HİT209 Copywriting in Public Relations 1 2 3
HİT206 Digital Media Strategies 2 0 3
YDİ102 Foreign Language II (English) 2 0 2
HİT202 Integrated Marketing Communication 2 0 4
HİT307 Introduction to Advertising 2 0 2
HİT205 Persuasive Communication 2 0 2
ATİ102 Principles of Atatürk and History of Turkish Revolution II 2 0 2
TDİ102 Turkish Language II 2 0 2
Elective HALKLA İLİŞKİLER 1. SINIF BAHAR DÖNEMİ() 2
YBS101 Life Competences and Social Activities 2 0 2
İGÜ002 Work Safety 2 0 2
Total ECTS: 30
Total ECTS(Year): 60
2nd Class

2023-2024 Fall Semester
Course Code Course Name Browse T A ECTS
HİP410 Advertising Applications 2 1 3
HİT305 Basic Principles of Journalism 2 0 3
HİT403 Communication Law 2 0 2
HİT304 Corporate Social Responsibility  2 1 3
HİT309 Media Management in Public Relations 2 0 2
HİT405 Political Communication and Campaigns 2 1 3
ÖMİ105 Professional English I 2 0 2
HİT407 Public Relations Campaigns 2 1 3
HİT316 Public Relations Practice and Case Studies 2 2 3
HİT404 Strategic Brand Management 2 0 3
Elective Üniversite Genel Seçimlik Ders() 3
ÜKİ301 Corporate communications 2 0 3
ÜDTİ302 Digital Culture, Society and Communication 2 0 3
ÜİY303 Image and Reputation Management 2 0 3
Total ECTS: 30

2023-2024 Spring Term
Course Code Course Name Browse T A ECTS
MYOSTJ01 Internship 0 2 5
Elective 2. SINIF ALAN İÇİ SEÇMELİK DERSLER() 20
HEY305 Event Management 3 0 4
İKY004 Human Resources Management 3 0 4
HMP302 Media Planning 3 0 4
HFOT308 Photography 3 0 4
ÖMİ122 Professional English I 3 0 4
HKY301 Public Administration 3 0 4
HSU303 Sponsorship Practces 3 0 4
Elective 2. SINIF ALAN DIŞI SEÇMELİK DERS 3 AKTS() 3
ÜTK304 Consumption Culture 2 0 3
BİP314 Information Society 2 0 3
TRP419 Media Literacy 2 0 3
Elective 2. SINIF ALAN DIŞI SEÇMELİK DERS 2 AKTS() 2
KYM001 Career Management and Professional Ethics 2 0 2
BYP213 Customer relations management 2 0 2
NLP002 NLP Techniques 2 0 2
KYS001 Quality Administration Systems 2 0 2
Elective 3+1 UYGULAMA() 25
MYOİU01 Workplace Application 3 0 15
MYOİE01 Workplace Training 2 0 10
Total ECTS: 55
Total ECTS(Year): 85

Matrix of Course - Program Outcomes

İLŞ002 Communication
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BLG101 Computers I
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YDİ101 Foreign Language I (English)
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GNE001 General Economics
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GNİ001 General Management
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ATİ101 Principles of Atatürk and History of Turkish Revolution I
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PZİ001 Principles of Marketing
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131545554444
131545554444
131545554444
131545554444
131545554444
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HİT104 Research Techniques in Social Sciences
#
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555555555554
TDİ101 Turkish Language I
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111211111113
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HİT101  Introduction to Public Relations 
#
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GSS104 Fine Arts
#
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TYT001 Theatre
#
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DAB003 Behavioral Sciences
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554444443333441133111111
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BLG102 Computers II
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151212111113
151212111113
151212111113
151212111113
151212111113
HİT201 Consumers Behavior
#
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135555555555
135555555555
135555555555
HİT209 Copywriting in Public Relations
#
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252555555555
252555555555
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HİT206 Digital Media Strategies
#
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554343244543345555544545
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YDİ102 Foreign Language II (English)
#
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HİT202 Integrated Marketing Communication
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554455554455
554455554455
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HİT307 Introduction to Advertising
#
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555545444444
HİT205 Persuasive Communication
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ATİ102 Principles of Atatürk and History of Turkish Revolution II
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TDİ102 Turkish Language II
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YBS101 Life Competences and Social Activities
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544545454545
İGÜ002 Work Safety
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HİP410 Advertising Applications
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HİT305 Basic Principles of Journalism
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HİT403 Communication Law
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HİT304 Corporate Social Responsibility 
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HİT309 Media Management in Public Relations
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HİT405 Political Communication and Campaigns
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ÖMİ105 Professional English I
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444444444444
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HİT407 Public Relations Campaigns
#
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HİT316 Public Relations Practice and Case Studies
#
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HİT404 Strategic Brand Management
#
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ÜKİ301 Corporate communications
#
245554444244
245554444244
ÜDTİ302 Digital Culture, Society and Communication
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ÜİY303 Image and Reputation Management
#
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MYOSTJ01 Internship
#
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HEY305 Event Management
#
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İKY004 Human Resources Management
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HMP302 Media Planning
#
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HFOT308 Photography
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HKY301 Public Administration
#
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HSU303 Sponsorship Practces
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ÜTK304 Consumption Culture
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BİP314 Information Society
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541455444345
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TRP419 Media Literacy
#
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KYM001 Career Management and Professional Ethics
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143154441311
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143154441311
143154441311
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143154441311
143154441311
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BYP213 Customer relations management
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KYS001 Quality Administration Systems
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MYOİU01 Workplace Application
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MYOİE01 Workplace Training
#
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