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Public Relations And Publicity Associate Degree Program

Academic Unit Presenting the Program

Public Relations And Publicity

Program Director

Program Type

Associate Degree Program

Level of Degree Earned

Degree Earned

Education Type

Tam Zamanlı

Registration Acceptance Conditions

Those who have successfully completed their secondary education are eligible.

Recognition of Prior Learning

The process of recognition of prior education by Turkish higher education institutions is still in its incipient stage. Likewise, the recognition of prior education has neither been started nor implemented by all departments at Namik Kemal University. However, a proficiency exam is held at the beginning of each academic year regarding the compulsory Foreign Language Course which is to be offered in the curriculum of all departments. The students who have embarked on a self-learning period or acquired necessary skills in the course are eligible to enter this exam. Those who have successfully passed the exam are eligible not to take the course.

Degree Requirements and Rules

The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (Cum.GPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of DD/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 120. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.

Program Profile

Occupational Profiles of Graduates

Access To Upper Degree

Exams, Assessment and Grading

Students will take a minimum of one midterm examination. In addition to midterms, they will be assigned projects and homeworks whose deadlines will be specified at the beginning of the semester. At the end of each semester, the students are required to take a final examination. The course content, the requirements (midterm, project, assignment and final examination) and their contribution to the final grade is specified on the website. Student regulations and the final examination dates are determined by the university and final examinations take place as announced. The students are graded according to their midterm, project, assignment and final examination results.

The passing grade at Namık Kemal University is 60 out of 100. However, the grade of the final examination or the retake should be a minimum of 50. Exams are evaluated on a scale of 100. The final grade of a course is the sum total of %30 of the midterm grade and %70 of the final or the retake examination grades. However, the calculation of the final grade of a course can be determined and announced at the beginning of the semester by the Faculty/College Council as the sum total of ranging between %30 – %50 of the midterm examination and %50 – %70 of the final examination as long as the addition equals to a scale of 100. As a result of the calculation, if the value after the decimal is less than five, the grade is finalized by lowering it to the decimal value; if more than five, upgrading it to the next decimal value.

The regulations can be found on http://oidb.nku.edu.tr/yonetmenlik/2011eos.pdf.

Final and retake grades are submitted to the Student Affairs along with the evaluation criteria. The grades are announced on the student information system.

Grades

The grading system to evaluate the student performance is signified by the values in the chart below. For each course students are graded by letters. Letter grades, coefficients and ratios are as follows:

Grade	Letter Grade	Coefficient	Status
90-100	AA	4.00	Pass
80-89	BA	3.50	Pass
70-79	BB	3.00	Pass
65-69	CB	2.50	Pass
60-64	CC	2.25	Pass
50-59	DD	2.00	Fail
30-49	FD	1.00	Fail
0-29	FF	0.00	Fail

Students are required to retake the courses from which they received DD, FD or FF during the first oncoming semester in which these courses are offered.

Successful Students

Students who complete their associate or undergraduate degree with a grade point average of 3.00 – 3.49 graduate as honor students; 3.50 and above as high honor students.

Graduation Requirements

The students earn their academic degree on condition of successfully completing the required courses and compulsory internship education as contained in the Department curriculum. Following the registration at the University, the students embark on their first year of study. However, the students may also volunteer to enrol in a one-year Foreign Language Preparatory Course preceding their first year of study at the Department.

Teaching Methods

Teaching methods are determined so as to improve skills, such as teaching-learning strategies, self-discipline, life-long learning, observation, sharing knowledge, presentation, critical thinking, teamwork, effective use of informatics.

Moreover, the choice of teaching methods pays heed to supporting students with different skills. The teaching methods used in the program are listed below*:

TEACHING METHODS*	LEARNING ACTIVITIES	MEANS
Course	Listening and interpretation	Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Discussion Course	Listening and interpretation, observation/situation handling, critical thinking, question development	Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Special Support / Structural Examples	Special skills planned beforehand
Playing a Role / Drama	Special skills planned beforehand	Standard classroom technologies, special equipment
Problem Solving	Special skills planned beforehand
Case Study	Special skills planned beforehand
Brainstorming	Listening and interpretation, observation/situation handling, critical thinking, question development, team work	Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Small Group Discussion	Listening and interpretation, observation/situation handling, critical thinking, question development	Standard classroom technologies, multimedia devices, projector, computer, overhead projector
Presentation	Listening and interpretation, observation/situation handling	Real or virtual environment suitable for observation
Simulation	Listening and interpretation, observation/situation handling, informatics skills	Real or virtual environment suitable for observation
Seminar	Research – lifelong learning, writing, reading, informatics, listening and interpretation, management skills	Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment
Group Study	Research – lifelong learning, writing, reading, informatics, critical thinking, question development, management skills, team work
Field / Land Study	Observation / situation handling, research – lifelong learning, writing, reading
Laboratory	Observation/situation handling, informatics, management skills, team work	Special equipment
Homework	Research – lifelong learning, writing, reading, Informatics	Internet database, library database, e-mail
Oral Exam
Survey and Questionnaire Study	Research – lifelong learning, writing, reading
Panel	Listening and interpretation, observation/situation handling	Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment
Guest Speaker	Listening and interpretation, observation/situation handling	Standard classroom technologies, multimedia devices, projector, computer, overhead projector, special equipment
Student Club Activity / Projects	Observation/situation handling, critical thinking, question development, team work, research – lifelong learning, writing, reading, management skills, special skills planned beforehand

*One or more of the listed methods can be used depending on the specificity of the course.

Program Outcomes

1-The recognition of Atatürks Principle and History of Revolution
2-Capable of using information technology effectively
3-To be able to possess the rules of state and social protocol and carry out the protocol tasks of the institution and administrator they represent completely and perfectly. To have a strong personality and the leadership qualities
4-To have the ability to work in a group and self-confidence to get responsibility and to gain and maintain authority
5-The recognition of common moral and universal PR ethics. To be able to direct the administrators to responsibility, fulfil campaigns which support this point of view, work together with non-governmental organizations
6-To understand behavioral science and organizational behaviour which are the foundations of Public Relations, furthermore to develop the skills of interpersonal and mass communication
7-To have essential knowledge on management sciences in order to be able to be good at Public Relations sector and be able to use this knowledge on vocational problems faced
8-To be affectionate, cheerful ,tolerant, patient and calm; to be able to provide confidence and interest on target group
9-To have the basic knowledge on business management and organization
10-To have adequate knowledge of foreign language to keep up with vocational developments and foreign literature
11-To be able to be courageous and successful at introducing his institution to large masses written or orally by being loyal to Turkish Language grammatical rules when using them in written or oral communication
12-To recognize the importance and necessity of life-long learning

Curriculum

1st Class
Public Relations And Publicity
2024-2025 Fall Semester

Course Code	Course Name	Browse	T	A	ECTS
İLŞ002	Communication		2	0	3
BLG101	Computers I		1	1	2
YDİ101	Foreign Language I (English)		2	0	2
GNE001	General Economics		3	0	3
GNİ001	General Management		3	0	3
ATİ101	Principles of Atatürk and History of Turkish Revolution I		2	0	2
PZİ001	Principles of Marketing		2	0	3
HİT104	Research Techniques in Social Sciences		2	1	4
TDİ101	Turkish Language I		2	0	2
HİT101	Introduction to Public Relations		4	0	4
Elective	HALKLA İLİŞKİLER 1. SINIF GÜZ DÖNEMİ()				2
GSS104	Fine Arts		0	2	2
TYT001	Theatre		0	2	2
Total ECTS:					30
2024-2025 Spring Semester

Course Code	Course Name	Browse	T	A	ECTS
DAB003	Behavioral Sciences		3	0	3
BLG102	Computers II		1	1	2
HİT201	Consumers Behavior		2	0	3
HİT209	Copywriting in Public Relations		1	2	3
HİT206	Digital Media Strategies		2	0	3
YDİ102	Foreign Language II (English)		2	0	2
HİT202	Integrated Marketing Communication		2	0	4
HİT307	Introduction to Advertising		2	0	2
HİT205	Persuasive Communication		2	0	2
ATİ102	Principles of Atatürk and History of Turkish Revolution II		2	0	2
TDİ102	Turkish Language II		2	0	2
Elective	HALKLA İLİŞKİLER 1. SINIF BAHAR DÖNEMİ()				2
YBS101	Life Competences and Social Activities		2	0	2
İGÜ002	Work Safety		2	0	2
Total ECTS:					30
Total ECTS(Year):					60
2nd Class
2024-2025 Fall Semester

Course Code	Course Name	Browse	T	A	ECTS
HİP410	Advertising Applications		2	1	3
HİT305	Basic Principles of Journalism		2	0	3
HİT403	Communication Law		2	0	2
HİT304	Corporate Social Responsibility		2	1	3
SAHİT312	Event Management		2	0	4
HİT301	Media Management in Public Relations		2	0	3
HİT309	Media Management in Public Relations		2	0	2
HİT405	Political Communication and Campaigns		2	1	3
ÖMİ105	Professional English I		2	0	2
HİT407	Public Relations Campaigns		2	1	3
HİT316	Public Relations Practice and Case Studies		2	2	3
HİT404	Strategic Brand Management		2	0	3
Elective	Üniversite Genel Seçimlik Ders()				3
UNİSEC-CKMYO 002	Corporate communications		2	0	3
UNİSEC-CKMYO 004	Image and Reputation Management		2	0	3
Total ECTS:					37
2024-2025 Spring Semester

Course Code	Course Name	Browse	T	A	ECTS
HİT403	Communication Law		2	0	2
MYOSTJ01	Internship		0	2	5
HİT404	Strategic Brand Management		2	0	3
Elective	2. SINIF ALAN İÇİ SEÇMELİK DERSLER()				20
HEY305	Event Management		3	0	4
İKY004	Human Resources Management		3	0	4
HMP302	Media Planning		3	0	4
HFOT308	Photography		3	0	4
ÖMİ122	Professional English I		3	0	4
HKY301	Public Administration		3	0	4
HSU303	Sponsorship Practces		3	0	4
Elective	2. SINIF ALAN DIŞI SEÇMELİK DERS 3 AKTS()				3
ÜTK304	Consumption Culture		2	0	3
BİP314	Information Society		2	0	3
TRP419	Media Literacy		2	0	3
Elective	2. SINIF ALAN DIŞI SEÇMELİK DERS 2 AKTS()				2
KYM001	Career Management and Professional Ethics		2	0	2
BYP213	Customer relations management		2	0	2
NLP002	NLP Techniques		2	0	2
KYS001	Quality Administration Systems		2	0	2
Elective	3+1 UYGULAMA()				25
MYOİU01	Workplace Application		3	0	15
MYOİE01	Workplace Training		2	0	10
Total ECTS:					60
Total ECTS(Year):					97

Matrix of Course - Program Outcomes

İLŞ002 Communication
#
	1	1	1	1	1	1	1	3	1	3	1	1

BLG101 Computers I
#
	0	0	0	1	0	0	0	0	0	0	0	0
	1	1	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	1	0	0	0	0	0	0	0	0	0	0	0
	1	0	0	1	0	0	0	0	0	0	0	0
	1	0	0	0	0	0	0	0	0	0	0	0
	1	0	3	0	3	0	0	0	0	0	0	0
	1	0	0	0	0	0	0	0	0	0	0	0
	3	3	0	3	0	0	0	0	0	0	0	0
	1	0	1	0	0	0	0	0	0	0	0	0

YDİ101 Foreign Language I (English)
#
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1

GNE001 General Economics
#
	2	2	2	2	2	2	2	2	2	1	1	2
	2	1	2	2	2	1	2	1	2	1	2	2
	2	1	2	3	3	1	3	3	2	2	2	2

GNİ001 General Management
#
	1	5	5	5	5	5	5	5	4	4	5	5
	1	5	5	5	5	5	5	5	4	4	5	5
	1	5	5	5	5	5	5	5	4	4	5	5
	1	3	3	3	5	5	5	5	4	4	5	5
	1	1	3	3	3	2	5	2	5	3	1	3

ATİ101 Principles of Atatürk and History of Turkish Revolution I
#
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1
	1	1	1	1	1	1	1	1	1	1	1	1

PZİ001 Principles of Marketing
#
	1	0	1	3	3	4	4	4	4	5	4	5
	1	4	1	4	3	4	4	3	4	4	3	3
	1	4	1	5	5	5	5	4	4	3	3	3
	1	5	1	4	5	5	2	4	3	4	3	4
	1	4	1	4	4	4	4	4	0	3	4	4
	1	4	1	4	4	4	4	4	3	4	3	4
	1	4	1	3	3	4	4	3	4	4	3	4
	1	3	1	1	4	4	3	4	4	4	3	4

HİT104 Research Techniques in Social Sciences
#
	1	2	1	3	4	5	4	3	4	5	4	5
	1	2	1	3	4	5	4	3	4	5	4	5
	1	2	1	3	4	5	4	3	4	5	4	5

TDİ101 Turkish Language I
#
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3
	1	1	1	2	1	1	1	1	1	1	1	3

HİT101 Introduction to Public Relations
#
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	5	5	5	5	5	5	5	5	5	5	5	5
	5	5	5	5	5	5	5	5	5	5	5	5

GSS104 Fine Arts
#
	1	4	1	1	1	1	1	1	1	1	1	5
	1	4	1	1	1	1	1	1	1	1	1	5
	1	4	1	1	2	2	1	1	1	1	1	5

TYT001 Theatre
#
	1	1	1	1	1	1	1	1	1	1	1	1
	1	2	1	1	1	1	1	2	1	1	1	1
	1	2	1	1	1	1	1	1	1	1	0	1

HİP410 Advertising Applications
#
	0	0	0	0	0	0	0	0	0	0	0	0
	5	5	5	5	5	5	4	4	4	4	4	4
	5	5	5	5	5	5	4	4	4	4	4	4

HİT305 Basic Principles of Journalism
#
	1	1	1	1	2	1	1	1	1	1	2	1
	1	2	2	1	2	2	3	2	2	1	3	1
	1	2	3	1	2	2	3	2	2	1	3	1

HİT403 Communication Law
#
	0	0	0	0	0	1	0	0	1	1	2	1
	0	1	1	1	1	1	1	1	1	1	2	1
	1	1	1	1	1	1	1	1	1	4	4	1

HİT304 Corporate Social Responsibility
#
	5	5	5	5	5	5	5	5	5	5	5	5
	5	5	5	5	5	5	5	5	5	5	5	5
	5	5	5	5	5	5	5	5	5	5	5	5

SAHİT312 Event Management
#
	3	3	2	3	2	4	3	2	0	3	2	2
	3	3	3	4	2	4	3	3	2	3	2	2
	3	4	4	3	2	3	4	3	3	3	2	2

HİT301 Media Management in Public Relations
#
	1	4	3	4	3	4	4	4	4	4	4	4
	1	4	3	4	3	4	4	4	4	4	4	4

HİT309 Media Management in Public Relations
#
	0	0	0	0	0	0	0	0	0	0	0	0
	0	0	0	0	0	0	0	0	0	0	0	0
	1	1	1	1	1	1	1	3	1	3	1	1

HİT405 Political Communication and Campaigns
#
	5	5	4	5	4	4	5	4	2	4	4	4
	5	5	4	5	4	4	5	4	2	4	4	4
	5	5	4	5	4	4	5	4	2	4	4	4

ÖMİ105 Professional English I
#
	4	4	4	4	4	4	4	4	4	4	4	4
	4	4	4	4	4	4	4	4	4	4	4	4
	4	4	4	4	4	4	4	4	4	4	4	4

HİT407 Public Relations Campaigns
#
	1	2	1	4	4	4	4	4	3	3	3	4
	1	2	1	4	4	4	4	4	3	3	4	4
	1	2	1	4	4	4	4	4	3	3	3	3
	1	2	1	4	4	4	4	4	4	4	4	4
	1	2	1	2	3	3	4	3	4	4	3	4

HİT316 Public Relations Practice and Case Studies
#
	1	2	1	2	3	4	3	3	3	3	0	3
	1	2	1	2	3	3	0	3	3	3	4	3
	1	3	1	3	3	5	4	2	3	3	3	3

HİT404 Strategic Brand Management
#
	3	3	3	3	3	3	3	5	5	5	5	5
	3	3	3	3	3	3	3	5	5	5	5	5
	3	3	3	3	3	3	3	5	5	5	5	5
	3	3	3	3	3	3	3	5	5	5	5	5

UNİSEC-CKMYO 002 Corporate communications
#
	1	1	1	1	1	1	1	1	1	1	1	1
	0	1	1	1	1	0	1	2	1	1	1	1
	2	4	1	1	1	1	1	1	2	2	1	1

UNİSEC-CKMYO 004 Image and Reputation Management
#
	1	3	1	2	2	2	5	3	3	3	3	4
	1	3	1	2	2	2	2	3	3	3	3	4
	1	3	1	2	2	4	3	3	3	3	3	4
	1	3	1	4	3	3	3	3	3	3	3	4
	1	3	1	3	3	3	3	3	2	3	4	4
	1	3	1	2	2	4	3	3	3	3	4	4

HİT407 Public Relations Campaigns
#
	1	2	1	4	4	4	4	4	3	3	3	4
	1	2	1	4	4	4	4	4	3	3	4	4
	1	2	1	4	4	4	4	4	3	3	3	3
	1	2	1	4	4	4	4	4	4	4	4	4
	1	2	1	2	3	3	4	3	4	4	3	4

UNİSEC-CKMYO 004 Image and Reputation Management
#
	1	3	1	2	2	2	5	3	3	3	3	4
	1	3	1	2	2	2	2	3	3	3	3	4
	1	3	1	2	2	4	3	3	3	3	3	4
	1	3	1	4	3	3	3	3	3	3	3	4
	1	3	1	3	3	3	3	3	2	3	4	4
	1	3	1	2	2	4	3	3	3	3	4	4

HİT407 Public Relations Campaigns
#
	1	2	1	4	4	4	4	4	3	3	3	4
	1	2	1	4	4	4	4	4	3	3	4	4
	1	2	1	4	4	4	4	4	3	3	3	3
	1	2	1	4	4	4	4	4	4	4	4	4
	1	2	1	2	3	3	4	3	4	4	3	4

UNİSEC-CKMYO 004 Image and Reputation Management
#
	1	3	1	2	2	2	5	3	3	3	3	4
	1	3	1	2	2	2	2	3	3	3	3	4
	1	3	1	2	2	4	3	3	3	3	3	4
	1	3	1	4	3	3	3	3	3	3	3	4
	1	3	1	3	3	3	3	3	2	3	4	4
	1	3	1	2	2	4	3	3	3	3	4	4

HİT407 Public Relations Campaigns
#
	1	2	1	4	4	4	4	4	3	3	3	4
	1	2	1	4	4	4	4	4	3	3	4	4
	1	2	1	4	4	4	4	4	3	3	3	3
	1	2	1	4	4	4	4	4	4	4	4	4
	1	2	1	2	3	3	4	3	4	4	3	4

UNİSEC-CKMYO 004 Image and Reputation Management
#
	1	3	1	2	2	2	5	3	3	3	3	4
	1	3	1	2	2	2	2	3	3	3	3	4
	1	3	1	2	2	4	3	3	3	3	3	4
	1	3	1	4	3	3	3	3	3	3	3	4
	1	3	1	3	3	3	3	3	2	3	4	4
	1	3	1	2	2	4	3	3	3	3	4	4